Logo, stationery , invoice, resume, and marketing materials for the personal brand of Julio Hernandez. These designs serve to represent Julio as a communication designer. The logo showcases simplicity, exactitude, creativity and provides the opportunity for an “aha moment”. The metrics and optics taken into consideration while creating these designs make it so that the final product is effective at all sizes. When creating a personal brand the brand itself only amplifies one facet of any given person because people by nature are multidimensional.
