Logo, business cards, stationery, patterns, branded bags, mugs and apparel.
Premiere Cru is a small film production group that works on the pre/post production of primarily commercials and short films. “Premier cru” translates to “first growth” typically referring to a high quality vineyard. The concept of first growth is captured in the logos organic forms with a single sprout at the center. The homonymous relationship between “Premier”, “Premiere”, “cru” and “crew” allude to the regal quality of a fine wine while referring to a group of film producers.