Synergy can be quite wondrous. It occurs in the development of all things. It is present from the beginning to the end of each journey. These journeys manifest as you engage in the creative process. Through working with clients in a collaborative, synergistic manner great results can be achieved. A simple delight.
The creative process is a multifaceted endeavor. It is different for each project. The journey is beautiful and each step along the way requires room for exploration. Keeping a strong connection with the intensions behind the decisions made will lead to a thoughtful, purposeful and aesthetic end result.
The completion of a project is a small moment to rejoice. Getting from A to B is not my focus. It is important to have a strong connection with the intentions behind each movement in order to grow. With any ending there is a beginning, as a designer it is essential to adapt and improve upon your craft from one piece to the next.